The objectives of the Retail Motor Industry Organisation shall be to:

• To promote, protect and encourage the interests of members and the motoring public by setting and maintaining proper standards of service and ethical trading conditions in the industry.
• Facilitates the settlement of disputes between members and their employees, members and the motoring public by conciliation/mediation/arbitration.
• Regulates relations between members and their employees and/or trade unions and protects and furthers the interests of members in that regard.
• Promotes, supports or opposes when necessary, any proposal, legislative or other measures affecting the interests of members.
• Affiliated with, and participates in the affairs of other bodies sharing common interest with RMI members i.e. NAAMSA, NAACAM, SABS, DoT, BUSA, Nedlac, SAPIA, DTI, etc.
• To maintain high standards of business ethics and service delivery to the motoring public by members of the RMI, and where necessary provide upliftment programmes to improve the knowledge and professionalism of members.