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Right to Repair MOU celebrates a victory and the beginning of effort to address new industry challenges; crucial steps to reach your revenue goals…
AAIA and BB&T Capital Markets have teamed up to provide a unique report available through AAIA. This report, AAIA/BB&T Weekly Automotive Aftermarket Intelligence Update, is published every week in AAIA SmartBrief and provides a comprehensive and timely report including trends about the aftermarket and the relative performance of companies serving the industry, including manufacturers/suppliers; distributors; retailers; service and repair; and collision. The report provides visual graphics on such topics as current 12-month automotive aftermarket stock performance, recent quarter sales growth, miles driven and price per gallon of gasoline and commentary regarding “What We are Hearing from the Road.”
AAIA members: Learn more about news affecting the automotive aftermarket industry in this week’s Capital Report:
- This Week in Congress
- Automakers and Aftermarket Finalise National Agreement to Preserve Consumer Choice in Auto Repair
- Supreme Court Hears NLRB Recess Appointments Case
- Elected Officials and Business Groups Testify to Congress About Transportation Funding
- House Committee Announces Special Panel on Transportation Funding Solution
- FMCSA Makes it Easier to Shut Down For-Hire Motor Carriers
- AAIA Seeks Information on TCE Use in Auto Care Products
- New Blog Post: Right to Repair MOU Celebrates a Victory and the Beginning of Effort to Address New Industry Challenges
- AAIA Members: Please Complete our Legislator Relationship Survey
- Aftermarket State Legislation
Registration is now available for the 2014 Automotive Communication Council annual meeting. This year’s event will be held at the Grand Hyatt Denver in Denver from April 7 to 9. Confirmed sessions for the event include:
- “Mobile Apps – Finding Value” by Dave Miller, Gates;
- “Video Marketing: Education, Entertainment, or Empowerment?” by John Schreckengast, Schreck the Tech LLC;
- “Enhancing Communication Channels Through the Use of Social Media” by Brian Wheeler, Dayco;
- “The Latest in Innovative Packaging” by Mark Mitchell, Interact Packaging;
- “Auto Care Association Rebranding” by Rich White, AAIA;
- “Leverage Your Marketing with Targeted Video” by Dave Wheeler, MarComBiz;
- The always-popular local technician/shop-owner panel, moderated by Tony Molla, ASE.
Attendees will also travel to a sound stage at Heppner & Bourque to see a live demonstration of “Special Effects for Industrial Communications”, presented by J.C. Bourque. As an added feature, complimentary professional individual photos will be taken on-site at the event of all attendees for their use. The meeting will begin at 1:30 p.m. on Monday, April 7, and conclude at 12 p.m. on Wednesday, April 9. All ACC members and non-members are welcome. Early-bird registration is available through Monday, March 10, and is $450 for ACC members and $550 for non-members. A complete meeting agenda will be available soon. For more information or to register, visit the ACC website or Facebook page, or contact Jennifer Ortiz at 301-654-6664.
Register now for the Telematics Update webinar, “The Car That Knows the Score – Contextual Connected Driving”, Thursday, Feb. 13, 12 p.m. EST. Speakers from General Motors and Harman will explore how to use contextual data to create a connected car experience that makes driving safer, more efficient and ultimately more enjoyable. They’ll look at how to relay information back to the driver with decision-support-based logic and the decisive role that context will play in location-based marketing, as this new revenue stream finds its calling in the connected car. Registration is free and open to all AAIA members and non-members. Even if attendees can’t participate in the live webinar, they can sign up and receive a recording of the session after it concludes. Click here to register now. Click here for more information about Telematics Update.
New AAIA government affairs blog post: Right to Repair MOU celebrates a victory and the beginning of effort to address new industry challenges
The AAIA government affairs team publishes a weekly blog post to provide thoughts on what is happening in Washington, D.C., and in the states that could affect the aftermarket. This week, Aaron Lowe, vice president, government affairs, discusses the new and exciting development in the Right to Repair debate: a national MOU between the auto care industry and the new car manufacturers. View the complete post.
Car Care Council News
With severe weather striking most of the country this winter, it’s hard to believe that National Car Care Month in April is on the horizon. However, it’s not too early to think about ways to leverage the Car Care Council’s national consumer media campaign to help grow your business. “After a harsh winter like this one, customers’ vehicles will need extra attention to make sure they are ready for the spring and summer driving season, and that means more business for shops throughout the country,” said Rich White, executive director, Car Care Council. The Car Care Council suggests five quick and easy ways to get involved in National Car Care Month:
- Suggest your customers sign up for the free customised service schedule and e-mail service from the non-profit Car Care Council.
- Send your customers to view the free digital Car Care Guide, available in English and Spanish, or order a free printed copy for their glove compartment.
- Print out car care tips and leave them out for customers to read while they are in a waiting room or standing at the counter.
- Hang a Car Care Month poster and banner, and place a Car Care Month mirror dangler on each customer’s rear view mirror. Make your own signs or get a special point-of-sale kit from the Car Care Council.
- Hosting a car care event in your community? List your event at no charge on the Car Care Council’s website.
For a copy of the council’s Car Care Guide, which is now available electronically, or for more information, visit the Car Care website.
You can’t simply declare yourself a leader – you have to earn that status through your interactions with others, writes Lolly Daskal. “Leadership is … about the service you give to show you care, the trust you bestow to show your integrity, the character you embody. It’s more about reaching out instead of climbing up,” she explains. Lolly Daskal blog (1/21)
Sales leaders should take steps to prevent salespeople from making key relational mistakes in important accounts, writes LaVon Koerner, chief revenue officer of Revenue Storm. “Start performing regular relationship audits to uncover any relational vulnerability that could put your revenue in harm’s way,” he recommends. You’ll also need to analyse your sales pipeline for potential weak spots, he writes. Selling Power (free registration) (1/23)
“’Tell me what you read and I’ll tell you who you are’ is true enough, but I’d know you better if you told me what you reread.” – François Mauriac, French writer