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BB&T Weekly Aftermarket Intelligence Update, Capital Report, customer micro-conversions, Northwood University’s 51st Annual International Auto Show, seven ways to delegate more effectively, saying no to customers, and more…
AAIA and BB&T Capital Markets have teamed up to provide a unique report available through AAIA. This report, AAIA/BB&T Weekly Automotive Aftermarket Intelligence Update, is published every week in AAIA SmartBrief and provides a comprehensive and timely report, including trends about the aftermarket and the relative performance of companies serving the industry, including manufacturers/suppliers; distributors; retailers; service and repair; and collision. The report provides visual graphics on such topics as current 12-month automotive aftermarket stock performance, recent quarter sales growth, miles driven and price per gallon of gasoline and commentary regarding “What We are Hearing from the Road.”
AAIA members: Learn more about news affecting the automotive aftermarket industry in this week’s Capital Report:
• This Week in Congress
• Reid Expresses Opposition to Quick Consideration of Fast-Track Bill
• Ethanol Producers Dispute EPA Decision to Lower 2014 RFS Blending Requirements
• Senate Republicans Offer ObamaCare Alternative
• U.S. Requests to Join Consultations in EU-Brazil WTO Dispute over Brazilian Tax Policy
• Department of Commerce Latin America Trade Mission Planned for May
• Extension for Comments on Crystalline Silica Rule
• CARB Issues Diesel Emissions Control Strategy Compliance Reporting Clarification
• New Blog Post: Have You Made a Personal Commitment to Your Industry Lately?
• Aftermarket State Legislation
AAPEXedu attendee webinar No. 1 tomorrow: “Prospect to Customer – How to Use Micro-Conversions to Build Your Business”
Join AAPEX for the first attendee webinar in the AAPEXedu webinar series on Wednesday, 5 February, at 11am EST. In the first of these free monthly webinars, Steve Miller will show you how “micro-conversions” will build more business and be better received from your target market. Salespeople and marketers often make two big mistakes in their communications with the marketplace: assuming they should ask for the order in 100% of the time, and when that fails, we resort to “awareness” advertising to make us feel like we’re at least doing something. There’s a better, proven method for creating new relationships and customers. Register now.
Northwood University’s 51st Annual International Auto Show is set for the weekend of 10–12 October. The show is North America’s largest student-run outdoor new-car auto show and is held on the Michigan campus of Northwood University, located at 4000 Whiting Drive in Midland. The theme for this year’s show is “Take the Wheel”, focusing on connecting consumers to their vehicles. The Auto Show is free of charge and open to the public. Show hours are Friday, 10 October, from noon to 6 p.m., Saturday, 11 October from 9 a.m. to 6 p.m. and Sunday, 12 October from 10 a.m. to 5 p.m. In addition, a Classic Car Show will be held on Sunday, 12 October, from 10 a.m. to 3 p.m. For more information, contact Michael Duffy, public relations chairman, at 989-837-4823.
The National Catalog Managers Association announced that registration is now open for the 41st Annual Knowledge Exchange Conference, 4–7 May. The event will be attended by nearly 300 content professionals and hosted at the Sheraton Wild Horse Pass resort in Chandler, Ariz. The Knowledge Exchange Conference agenda features presentations from Mark Seng, vice president, aftermarket and commercial vehicle, IHS Automotive; Tim Folks, senior director, enterprise architecture and content services, CARQUEST; and Brent Windom, president and COO, U.S., Uni-Select. Breakouts and panels will address topics ranging from the industry standards, ACES and PIES, to telematics and digital asset management. The NCMA conference schedule has shifted this year, with the event opening on Sunday, 4 May, with an optional golf outing at the Cattail Course, followed by a welcome reception. The conference concludes with the NCMA Catalog Excellence Awards luncheon on Wednesday, 7 May. NCMA is a professional society and segment of the Automotive Aftermarket Industry Association, with membership available to catalogue professionals employed by AAIA member companies. Registration for the conference is $495 for members and $695 for non-members. A group rate of $189 is available at the Sheraton Wild Horse Pass until 4 April. The venue is 15 minutes from Sky Harbor airport in Phoenix, Ariz. To register, visit the AAIA website and click “Meetings/Events.” E-mail NCMA for sponsorship and vendor exhibitor inquiries.
The AAIA government affairs team publishes a weekly blog to provide thoughts on what is happening in Washington, D.C., and in the states that could impact the aftermarket. This week, Paul Fiore, director, government affairs, reintroduces members to the AAPAC and its important role in the AAIA’s legislative advocacy efforts. View the complete post.
Car Care Council News
With six more weeks of winter on the way, according to Punxsutawney Phil, you can’t predict if you’ll find yourself stranded like motorists recently were in Atlanta. It’s best to be ready for the unexpected and make sure your vehicle is performing reliably and is properly equipped with an emergency kit, says the Car Care Council. “When unforeseen events occur, like severe weather or a major accident, your car could become your home for hours,” said Rich White, executive director, Car Care Council. “By reviewing a quick checklist, you’ll be better prepared to handle unpredictable winter weather conditions that can leave you stranded.” The Car Care Council is the source of information for the “Be Car Care Aware” consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair to consumers. For a copy of the council’s Car Care Guide or for more information, visit the website.
Effective delegation is a leadership skill that needs to be learnt, writes Naphtali Hoff. It’s important to figure out what and to whom you want to delegate while still monitoring progress and being ready to act when necessary. “It may be challenging at first, but will pay great dividends over time while also alleviating some of the crushing burden that often sits on a leader’s shoulders,” Hoff writes. SmartBrief/SmartBlog on Leadership (2/2)
Salespeople tend to want to agree with everything their clients say, but in the long run this isn’t a good way to add value to key relationships, writes Richard Ruff, co-founder of Sales Horizons. “[I]s it okay for salespeople to say no and disagree?” Ruff writes. “The answer is, yes. … But the caveat is – it all has to be done skilfully.” SalesTrainingConnection.com (2/3)
“Not to engage in the pursuit of ideas is to live like ants instead of like men.” – Mortimer J. Adler, American philosopher