Bridgestone Supports COP17

An ethanol-powered Scania bus fitted with Bridgestone’s latest, environmentally-friendly Ecopia tyres, is highlighting the benefits of green transportation as it shuttles delegates throughout the 2011 United Nations Climate Change Conference in Durban.
The 17th Conference of Parties to the United Nations Framework Convention on Climate Change, which is known as COP17, meets annually to assess progress in dealing with climate change.
“Bridgestone South Africa is proud to be associated with this important conference and our involvement, which includes the sponsorship of tyres for the shuttle bus, should be seen as integral with our corporate global environmental policy, One Team, One Planet,” explained Bridgestone South Africa marketing manager Tony Burns.
“The Bridgestone Group is committed to continually working towards a sustainable society with integrity and in unity with its customers, partners, communities and the world around us.
“Fuel efficiency is a key to reducing C02 emissions during driving, which in turn helps our planet in the prevention of global warming while valuing natural resources.
“Bridgestone’s new Ecopia EP100A tyre is the next generation of environmentally friendly tyres which provides good balance on performance with lower rolling resistance that results in enhanced fuel efficiency,” Burns added.
“Internal comparative tests, under controlled conditions, have shown that the Ecopia tyre can improve fuel efficiency by as much as 10 per cent compared to a standard Bridgestone tyre.
“We are proud of this new kind of tyre that allows drivers to give respect to the environment. Ecopia boasts a high level of both environmental and safety performance and is proof of the company’s global efforts to help protect the environment for a sustainable society.”
Bridgestone South Africa is a subsidiary of Bridgestone Corporation, headquartered in Tokyo and the world’s largest manufacturer of tyres and other rubber products. Bridgestone South Africa is an active participant in the global ‘Make Cars Green’ campaign.