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Federal-Mogul Motorparts’ Ferodo brand of premium braking Original Equipment and aftermarket products is celebrating its 120th anniversary this year. Founded in 1897 in Chapel-en-le-Frith, 30 kilometers south of Manchester, United Kingdom, the British braking parts brand was acquired by Federal-Mogul in 1998. Since then, Ferodo has become a key element of the company’s braking brand portfolio globally, and in the Middle East in particular with a significant presence in key regional markets including the Kingdom of Saudi Arabia, United Arab Emirates, Egypt, Morocco, Cyprus, Lebanon, Algeria and Tunisia.
“Federal-Mogul Motorparts has a long history with Ferodo, which fits in well with our portfolio of premium automotive parts, and our focus on delivering innovation and setting new industry standards for OEM and aftermarket parts,” said Tim Paustian, Regional Sales Director, MENA, Federal-Mogul Motorparts. “Ferodo has been a leader in braking excellence for decades, and is seeing rapid uptake in the Middle East and North Africa market thanks to its premium products.”
Based on its high market reputation in Europe as well as globally, the Ferodo brand has gained rapid traction in the Middle East and North Africa, posting significant growth between 2014 and 2016. Ferodo is best known for its innovative Eco-Friction line of environmentally-friendly low- and zero-copper brake pads. Formulated after five years of dedicated research with more than 1,500 materials tested and 25 new components developed, the Eco-Friction range of brake pads is ahead of the curve in addressing environmental regulations calling for a reduction in copper used in brake pads. The Eco-Friction range meets the highest braking standards and offers a best-in-class performance proven in various competitor testing.
Federal-Mogul Motorparts also prides itself on being a house of many world class automotive aftermarket parts brands, including Champion, Payen, AE and Jurid, just to name a few. The company operates as an integrated supplier of high-quality automotive parts that are essential to vehicle manufacture and maintenance.
Federal-Mogul Motorparts is celebrating Ferodo’s 120th birthday at this year’s exclusive Eco Days series, where clients, distributors, partners, and members of the media will participate in three days of education, engagement and test drives centred around Ferodo’s Eco-Friction technology. The event will take place from September 24th -27th,2017 in Belgrade, Serbia, and will host attendees from United Arab Emirates, Saudi Arabia, Tunisia, Algeria, Morocco and Egypt.