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- GMSA achieves sales of 5 201 units in June
- GMSA sales for month are 36% up on June 2010 vs industry gain of 12,6%
- Year to date volume is up 41,1% with a 2,13% increase in market share for GMSA
- Chevrolet Aveo, Cruze and Spark amongst top ten passenger vehicles for month
- Chevrolet Corsa Ute extends its sub-1 ton segment leadership to 75 months
“General Motors South Africa (GMSA) continued its growth trend through June to realise a very satisfying 41,1% increase in sales for the first six months of the year compared to 2010,” says Malcolm Gauld, GMSA Vice President Sales and Marketing. “GMSA’s sales for the month were 5 201 units, up 36% on June 2010 compared to industry sales that were up 12,6% for the same period. This translates to an increase in total market share of 2,13% during the first six months of the year with GMSA holding a secure third place amongst the OEMs.
“A key factor in this performance has been the market acceptance of our latest range of Chevrolet models including the new Aveo, Spark and Cruze as well as the latest version of the Captiva released during May. In June, the Aveo, Spark and Cruze all featured amongst the top ten selling passenger vehicles. The imminent release of the new seven-seater Orlando MPV will further enhance GMSA’s representation in the passenger vehicle market.
“In the light commercial sector, the Chevrolet Corsa Utility enjoyed its 75th consecutive month of leadership in the sub 1-ton segment 1 448 sales posted for the month. Once again the Corsa Ute was ranked second in overall light commercial sales. Together with sales of the Isuzu KB GMSA’s share of the light commercial market increased to 21,5% in June.
“Viewing the market as a whole a softening in sales is evident although June was the 18th month of growth on a year-on-year basis. It is possible that the softer sales trend is driven in part by a shortage of supply out of Japan on some models. Less than ideal economic conditions are impacting on the market with a tendency to buy down in price becoming evident.
A further factor to consider is that as we move ahead through the year the recovery experienced in sales in the latter part of 2010 will dilute the growth off a weaker base of the earlier part of the current year. The higher end volume forecasts for the industry, led by the positive start to the year, might now be a little ambitious.
“Total sales of 44 880 units were slightly down on forecast with the year-to-date performance of the market showing growth of 15,7%. A positive trend in the passenger sector is the increase in sales through the dealer channel compared to May. The LCV sector also showed an increase in activity through the dealer channel.”