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Ford Motor Company of Southern Africa’s Response
- Total Ford Motor Company of Southern Africa (FMCSA) sales grew 31,2% compared to the same period last year
- Great end to second quarter sales
- Even stronger Ford Figo month with 1,474 sales
- Ford Figo is the second best-selling car through SA dealer channel
- FMCSA dealer sales achieve 100% of target
- Dealer sales account for over 91% of retails, reinforcing consumer confidence in Ford and Mazda brands
PRETORIA, South Africa, 04 July, 2011 – Ford Motor Company of Southern Africa (FMCSA) ended second quarter sales on a high, achieving 100% of their dealer retail sales target and further increasing sales volume in a growing market.
“The results are very promising for our dealer network and confidence building for Ford Motor Company of Southern Africa as we head into a busy second half of the year and the promise of new products,” said FMCSA’s Vice President Marketing, Sales and Service, Dean Stoneley. “As a result, we have even more aggressive sales targets for the third quarter.”
FMCSA sales during June indicate a strong consumer demand for Ford and Mazda products. Dealer sales accounted for 91% of FMCSA sales during the month indicating continued strong customer demand for products. “Significantly, motorists are driving the market; not fleet and government sales, which is a strong vote of confidence for a reviving economy,” continued Stoneley.
June new vehicle sales ended the month on 44,880 units (includes AMH), 12,6% up on the same time last year and 8% ahead of last month. Passenger cars grew 17,3% to end the month on 31,440 units, while Light Commercial Vehicles (LCVs) were marginally down (1,8% over June 2010) to 10,998 sales.
Ford Figo continued to maintain its Top Three sales position. By sales, the popular hatchback was the third-best selling car in June. Other strong sales results were posted by Fiesta (498) and Bantam (838). These strong performers pushed FMCSA growth way beyond the market trend, total FMCSA sales 31,2% up on the same period last year.
“Half-year sales have posted a positive result of 15,7% growth, meaning the country’s new vehicle market looks set to approach the 500,000 unit mark this year. Lots of product activity and increase in supply, boosted by the Johannesburg International Motor Show in October should accelerate and meet demand for new vehicles in the second half,” said Stoneley.
Editor’s note: Sales figures quoted from the National Association of Automobile Manufacturers of South Africa (Naamsa) include overall sales figures reported by Associated Motor Holdings. These figures are also included in the numbers quoted for the corresponding month in the previous year.
TOP PERFORMING NEW PASSENGER VEHICLES
|1. VW Polo Vivo||2 200|
|2. VW Polo||1 664|
|3. Ford Figo||1 474|
|4. TOYOTA Corolla||1 335|
|5. MERCEDES C-Class||1 263|
|6. BMW 3-Series||1 114|
|7. RENAULT Sandero||762|
|8. VW Polo Vivo Sedan||733|
|9. VW Golf 6||700|
|10. TOYOTA Fortuner||621|
TOP PERFORMING NEW LIGHT COMMERCIAL VEHICLES
|1. TOYOTA Hilux||2 498|
|2. CHEV Corsa Utility||1 448|
|3. NISSAN NP200||1 058|
|4. ISUZU KB||871|
|5. FORD Bantam||838|
|6. FORD Ranger||619|
|7. NISSAN NP300 Hardbody||552|
|8. VW Aamarok||463|
|9. TOYOTA Quantum||432|
|10. NISSAN Navara||294|