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Each year, in each of MISA’s Regions, the MISA Women’s Forum, in conjunction with the MISA Young Workers’ Forum, presents a breakfast for female MISA members.
The initiative is part of the MISA Women’s Forum’s mission to empower, uplift and support female staff members in a traditionally male-dominated industry. The breakfast events not only give female staff members in the motor retail sector an opportunity to network in a relaxed and informal setting, but it also creates an opportunity to have some fun and enjoy great entertainment from the likes of Piet Botha, Rocco de Villiers, Niqui Cloete-Barrass, Zak Steyn and more.
In addition, there is a charity element to each breakfast, with donations of money and goods to a host of beneficiaries. These include Bobby Bear, ICEBO Nothando, BEC Outreach and Helping Paws in Natal, Cuyler Holme and Charity Projects in Port Elizabeth, Huis Jabes and St. George’s Safety House for Girls in the Cape, and MISA’s Back to School projects in Northern/Highveld and Free State/Northern Cape.
Women make a huge contribution
“Our annual Women’s Forum Breakfasts is a way in which MISA pays homage to the role that female employees play in the retail motor industry,” says Martlé Keyter, MISA’s CEO Operations.
As someone once said, ‘So many times women are told to act like men, but we never tell men to act like women… we’re failing to see the amazing qualities that women bring into the workplace.’
“At MISA we certainly do not take the role of women in the workplace for granted – hence initiatives such as our Women’s Forum Breakfasts and our annual prestigious MISA Woman of the Year Award.”