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Who is the RMI?

With a membership of 7 500, the RMI provides a very effective collective voice that gives members considerable clout in negotiating better trading conditions. As the lead voice in the motor industry, the RMI is a member-driven organisation that constantly seeks solutions to concerns raised by members in the day-to-day running of their businesses. Members' needs are serviced through six regional offices, manned by 83 professional staff. In addition, the RMI is the major employer representative of the Motor Industry Bargaining Council, playing a significant role in labour negotiations as well as the industry's social benefit schemes, dispute resolution processes and exemption procedures.

RMI is a level one BBBEE contributor with a Procurement Recognition level of 135%

The Story in the Story Board:

A pictorial representation of the Organisation’s culture-, values- and norms across its various sub-components. A moral compass that guides its members and staff in pursuit of its goals :
!! Belonging is Better Business !!

  • Mission:
  • “The lead voice in the motor industry”

  • Vision:
  • “RMI is the proactive relevant retail and associated motor industry organisation recognised both as the lead voice serving the daily needs of its members for its key role in enabling motor traders to deliver top class service to motoring customers in South Africa”;

  • Slogan:
  • “Belonging is Better Business”

  • Code of Conduct:
  • “As accredited members of the Retail Motor Industry Organisation we pledge to

    1. Provide our quality products and services at a fair and reasonable price.
    2. Honour both the letter and the spirit of any guarantee accompanying the sale of these products and services”.
  • Values:
  • Integrity, Unity, Adaptability and Accountability.
    These values will be included in performance management and will define how RMI staff and representatives behave according to:

    • Totems:                                 Things we will do
    • Taboos:                                 Thing that we will not do
    • Repetitive interactions:            How we will behave according to our specific job roles.


  • Like our vision, the South African Coat of Arms symbolises that we function in South Africa and we represent businesses in South Africa. It depicts that we trade under South African law and we may interact with other sectors, government institutes and professional bodies. We are South African.
  • The road represents the motor industry and is what binds us to our vision, mission, values code of conduct and services.
  • The road ends after the Coat of Arms and stretches into the distance, into our vision and values - this symbolises the growth potential of the RMI- it could mean that we can render services and expand beyond the boundaries of South Africa, it says that we are not cast in stone and or vision, mission and values can change - this speaks to our value of Adaptability. The code of conduct is what we stand for and that will not change, hence its different position on the story board, away from the distant road and things that can change.
  • The road connects RMI and all its associations and speaks to belonging (Also relate to the symbol of values, the puzzle), symbolising that we are one, where each association has its own story to tell.
  • The position of the associations on the side of the road is symbolic that each association has its own road and story to tell that can branch of the main road and actually make our story board look a road map of the retail motor industry.
  • The watermark of the values is indicative that the shared values of the RMI are embedded in very entity of the RMI- i.e. members, staff, associations and officials.
  • The design of the dots in the watermark, is symbolic of all the internal and external policies, protocols and processes that that the RMI recognises and respects as drivers of our business functions and how we conduct ourselves.
  • The yellow road line signifies that RMI recognises the laws and status quo of our constitutions, but when industry is not happy with how things are in the motor industry, see things differently or want something different and mandates the RMI through the correct processes- the RMI will challenge the status quo of behalf of the retail motor industry.  Hence the yellow colour of the road line as opposed to the normal white). It symbolises that the RMI is the backbone and voice of organised business for the retail motor industry in challenging times.
  • The border of the story board is an exact match to the new RMI company folder. This shows consistency and connectedness.
  • The story board itself, is a professional portrayal of the RMI, symbolising that the RMI is genuinely professional body.  The story board is what we stand for and it will be displayed in the reception areas of all the RMI offices and will be displayed in meeting places. It is a story that every person associated to the RMI can look and extract meaning from.

Objectives of the RMI
  • To promote, protect and encourage the interests of members and the motoring public by setting and maintaining proper standards of service and ethical trading conditions in the industry.
  • Facilitates the settlement of labour disputes between members and their employees by conciliation/mediation/arbitration.
  • Regulates relations between members and their employees and/or trade unions and protects and furthers the interests of members in that regard.
  • Promotes, supports or opposes when necessary, any proposal, legislative or other measures affecting the interests of members.
  • Affiliated with, and participates in the affairs of other bodies sharing common interest with RMI members i.e. NAAMSA, NAACAM, SABS, DoT, Busa, Nedlac, SAPIA, DTI, etc.
  • To maintain high standards of business ethics and service delivery to the motoring public by members of the RMI, and where necessary provide upliftment programmes to improve the knowledge and professionalism of members.
For more information on the RMI click on "About the RMI" above.
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