John Jessup has joined China Africa Motors (CAM) as Managing Consultant: Sales, Marketing and After-Sales with effect from February 1.
CAM is perhaps best known for its impressive sales success with the 15-seater Inyathi mini bus during the mini bus taxi recapitalisation programme. The appointment of the experienced Jessup, 65, who has over 40 years of service in the South African motor industry and has worked for companies like Volkswagen, General Motors, BMW and Nissan, signals the company’s intention to expand their Chinese-sourced product range and compete in a broader spectrum of market segments.
Jessup, a graduate of the University of Port Elizabeth, is a former marketing director of both BMW South Africa and Nissan South Africa and joins CAM after a nearly two-year stint as CEO of Geely South Africa.
“I am particularly impressed with the advanced, dynamic and innovative nature of their plans. It will be challenging and I look forward to being part of it,” said Jessup.
“I enjoyed my two years with Geely and all the basics are in place, but it is now time for somebody else to take them to the next level. They have great products between the Geely and DFSK brands and deserve every success.”