As we enter the second quarter of 2023, I am delighted to report that we have made great progress in the standardisation of our branding amongst our membership.
Three years ago, the RMI proudly launched a new corporate identity, however we noticed that there were still members who had not replaced their branding, so in September last year we advised members that the RMI Board had approved a special project to fund production of RMI branding material, specifically to assist our members, in bringing their premises up to date with the new RMI branding. This enables members to represent our brand consistently and uniformly, as we appreciate changes to signage can prove costly.
The new accredited branding has just returned from the manufacturers and is ready for distribution to our regions. Accredited RMI members in good standing will receive free branding, which includes two small and two large Accredited Member decals as well as a high quality RMI Perspex board to proudly display for staff and customers.
The branding is currently being distributed to all of our regional offices country- wide and will be ready for collection at our regional offices shortly or at our planned regional roadshows later in the year. Members will receive a letter imminently advising on all the relevant arrangements.
We believe this is an excellent branding opportunity for members and one which will definitely assist our members in transitioning to the new RMI branding and thereby ensuring that the RMI’s corporate identity is adhered to.
Showing our best face with the correct logo, is vitally important as it is the one element that makes us distinctively recognisable by industry, key stakeholders such as government, insurers, OE manufacturers and warrantee administrators, and most importantly, amongst the motoring public.
It allows the RMI to provide you, our members, with tangible evidence of the importance in belonging to the RMI and helps create a feeling of cohesion amongst our members and it should also assist in attracting consumers to member businesses.
I thank you for your support and really encourage all associations to embrace the change and find innovative ways of encouraging members to make the change if they have not already done so. Let’s work together to ensure all old branding is replaced.